“We offer a better discovery experience, because manga can get lost in other kinds of content,” he said. Minto says the combination of Azuki’s subscription model ($4.99 per month for unlimited access), emphasis on localization by professional teams of translators, letterers and editors, curation of diverse subject matter, and passionate approach to the material can help differentiate it from the rest. That curatorial approach gives us the mindset of a publisher, not just an app.”Īzuki has a narrow path to navigate in the digital comics space, which is dominated by Amazon’s comiXology service (which offers manga alongside other kinds of comics), dedicated manga platforms like Shonen Jump and Viz, and Korean-based Webtoon, which offers material optimized for mobile, vertically-scrolling format. “We do our own scouting of titles that subscribers will like. “We want to provide people with a wide range of manga to read, and a wide range of how they can read it,” said Marketing and Licensing Director Evan Minto. Azuki cofounder and Director of Marketing and Licensing Evan Minto Courtesy of Azuki
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